Blog
Deal teardowns, category trends, and what is working in sponsorship sales right now. Written by the team building the engine behind it.
College jersey patches go live August 1, 2026. The first deals price the asset from about $2.2M a year to $10M over five years. Here is how to set yours.
For 2026, FIFA let each of the 16 host cities sell up to 10 local sponsors of its own. Here is how the new Host City Supporter tier works, and what it teaches anyone selling sponsorship.
Front-of-shirt gambling deals end in 2026-27, leaving an estimated £80M-a-year hole. Where clubs are finding the money, and where they aren't.
Newsletter
Deal teardowns, category trends, and original reports, free in your inbox.